Research Capabilities

Customer Satisfaction Surveys

Satisfied customers are more likely to be repeat customers. They also are more likely to recommend you to others, thus reducing your cost of developing new business.

We help you identify the benefits sought by your customers and their perception of how well you provide them. We use demographic, geographic, buyer behavior and media habits data to provide you with accurate information about major segments of existing and potential customers.

These surveys, done annually, can help you track changes in your customers over time.

Workplace Climate Surveys

Satisfied employees are more likely to remain as your employees and to recommend others to work for you. This reduces your cost of recruiting, hiring and training new employees.

These employees help create satisfied customers thus improving corporate performance.

We help you identify what is important to your employees and how well your company is performing on each of those dimensions. This information can be used by managers to improve performance in their area of responsibility.

These surveys can help you track the progress of your company in maintaining a top quality workplace climate. When combined with customer satisfaction and sales data, the relationship between satisfied employees and corporate performance can be verified.

Survey Methods

We use hard copy, telephone interview and online surveys as appropriate. The last has grown in popularity, is unobtrusive and has yielded high response rates.